Making Your Website SEO-Friendly: 8 Proven Strategies for Getting More Organic Visitors
Search engine optimization (SEO) is the finest method for increasing your online presence. Because Google receives over 90% of all organic traffic, a website that has been optimised for SEO will naturally rise in the SERPs. When building a website, put SEO at the top of your list if you are serious about growing your business online. By concentrating on SEO, you’ll be able to produce higher-quality posts.
The greatest thought-provoking content in the world will go unnoticed if it isn’t properly optimised. It takes time and careful mapping to create an SEO-friendly website.
Here are eight pointers to assist you climb the SERPs and increase your organic traffic.
1. Select URLs that Will Remain Static
Even while URL structure isn’t the most crucial factor in SEO, it’s still important to pay attention to the tiny things. URLs can be divided into two categories. One is a URL that changes dynamically, such as-
And this is what a static URL would appear to be.
Both languages can be understood by a search engine, but a dynamic URL is incomprehensible to the average user. A static URL will be generated from a dynamic URL when you publish an article on WordPress, but the address will be generated using random words from the post’s content. It’s preferable to manually build a static URL for the benefit of SEO.
2. Improve the Organization of Your URLs
When manually entering the URL, just use one primary keyword or keyword phrase to maximise search engine visibility. Do not use underscore (_) when entering your keyword phrase. Words with underscores are treated as a single word by Google’s crawlers.
To make it simple for the crawlers, if you type in Howtodevelopwebsite, they’ll treat it as “Howtodevelopwebsite.”. To put it another way, that’s a mouthful, and it’s the exact opposite of search engine friendly. Use hyphens to separate your sentences (-). Finally, make the URL address short and relevant so that readers can grasp what the website or content is about just by looking at it.
3. Improve the Quality of Your Content
Today, it’s simple to create high-quality content, but it takes more effort to create content that’s optimised for search engines. For example, RankUp SEO offers optimised content and various more services to help you improve your search engine rating. However, if you want to do your own content optimization, you’ll need to take care of the following:
A Tag for the Title
All of your pages should have title tags. Make your title tag count because it will display on social media, search engine results pages, browsers, and other digital venues. Your domain, page, or content must be summarised in a single, succinct statement.
A short description for the internet site
The meta description will appear directly beneath your title in search results. It’s a 150-160 character paragraph that explains your company’s brand.
Add alternative text for images
Crawlers use alt texts to decipher the meaning of your photographs. In the ALT text, you can use the same keywords you used in the body text. When you post or upload a picture, use ALT text to maximise your keywords.
4. Try Different Keywords To See What Works
When searching for items and services online, consumers allegedly employ relevant terms called “keywords.” As a result, there is no one-size-fits-all strategy to choosing the perfect keyword. In order to get the most out of your content and website, you’ll need to use a wide variety of keywords. Keywords can be divided into three categories. They’re a group of-
- Generic Keywords: Term with No Specific Purpose
- Broad Keywords: Broad class of terms
- Longtail Keywords: Key Words with a Long Tail
Generally speaking, generic keywords bring in the greatest traffic, but they’re also the most difficult to rank for. Best SEO Practices is a broad term that applies to a wide range of topics. For example, Best SEO Practices for Beginners would be a wide keyword that narrows it down slightly.
Phrases used to target certain niches or markets are referred to as long-tail keywords. Because they have fewer competitors, long-tail keywords that are effective can generate a significant amount of organic traffic.
A long-tail keyword describing how to use SEO for online clothes stores will help you narrow your search results to a certain demographic. Use strategic keyword placement in titles, meta descriptions, headers, and subheadings to achieve the best results. Use ahrefs, Ask the people, Moz Keyword Explorer, and other keyword suggestion tools to find popular search terms.
5. Improve Your Website’s Usability (Website Optimization)
Your website and its content must be accessible on all major mobile platforms. According to ahrefs, 52.2% of global online traffic is generated by mobile devices, and this percentage is only likely to rise in the future. Nearly two-thirds of your potential customers will be turned away if your website is solely optimised for desktops. Check to see if your website works on PCs and mobile devices. Everyone must have a positive user experience.
6. Initiate the process of creating internal links
The use of internal linking on your website will help it rank higher in search engine results. Internal links let readers traverse a website more efficiently. Relevant material must be the focus of the links. If you have an article on SEO tips, your internal links should point to other articles about SEO.
If you’ve written another piece on how to write better blog articles, feel free to include a link to it in your post. Having intriguing information connected together can keep visitors on your site for a longer period of time. Additionally, internal linking enhances content mapping and strategy.
7. Remember to Include External Links in Your Content
Links from other websites boost the trustworthiness of your website and the volume of organic traffic it receives. Look for related websites in the same business and ask for backlinks from such sites as often as possible. Increase your focus on high-authority sites in order to gain more traffic and authority from them. You don’t need a large number of links, but you do need high-quality links that you can trust. You’ll also be required to come up with impressive material for this. Sponsored links are a bad idea because they will damage your reputation and your search engine optimization (SEO).
8. Consistently maintain a presence on social media platforms
The holy grails of marketing are Facebook, Instagram, Pinterest, and YouTube. With over a billion users, the Facebook market place is a huge success. People will share and interact with your material if it is well-liked on social media. Organic traffic and authority soar thanks to this move.
9. Take the time to be specific in your image captions, titles, and alt text.
You should use them if your picture doesn’t load or if your visitors use a site reader because they will help your visitors better grasp what the image is. Additionally, search engines will make use of alternative text to figure out what an image is meant to represent (so they can display them in image search results). Keep your descriptions short, natural, and factual, and only use keywords if they help describe your post.
When describing an image, instead than just using the keywords “pet training,” use “owner and pet playing with a toy.”
Lastly, consider the following:
Developing an SEO-friendly website needs extensive testing and practise. However, if you can pay attention to what we’ve said, you’ll be able to build a great website that’s well-regarded by search engines like Google.
https://www.mybloggertricks.com/2021/10/tips-to-create-seo-friendly-website-for-organic-traffic.html (accessed Oct. 29, 2021).
“Website SEO Basics – How to Optimize your Content | Bluehost Resource Center.” https://www.bluehost.com/resources/website-seo-basics-how-to-optimize-your-content/?utm_source=google&utm_medium=genericsearch&gclid=Cj0KCQjwt-6LBhDlARIsAIPRQcJ7lZOHECIbam4YJGrUZkSbKx7Untgql8Cf5Q7W-hgW39UxOwSgigoaAiheEALw_wcB&gclsrc=aw.ds (accessed Oct. 29, 2021).