Top Graphic Design Techniques for Increasing Brand Visibility
Branding is a specialty of professional graphic designers. To acquire the greatest jobs or gigs, they must advertise themselves. Through their efforts, they can help your small business shine.
According to the Edelman Brothers Trust Barometer research, 81 percent of customers must trust the companies they use. Name recognition and dependability are important factors in determining whether or not people trust your company.
Brand visibility is one of the most effective strategies to establish authenticity with your audience. The more people who see your name, the more likely they are to believe you are trustworthy. Here are a few of the most effective techniques to use graphic design to increase brand recognition.
1. Design Logos That Are Relevant
Consumers can learn a lot about your company by looking at your logo. Consider some of the people you’ve met before. It can also be a term, such as FedEx. However, their logo evokes a sense of mobility, implying that they transport packages.
Even symbols that are just words can add characteristics that send a powerful message. Consider your current logo and whether it needs to be updated to better communicate your brand’s identity to the globe.
2. Make Use of Window Space
You can use decorative window film to draw attention to your brick-and-mortar business or service van. When compared to other forms of advertising, the cost of changing out window films is negligible.
Window films can also be used to give seclusion with a frosted appearance while displaying your logo in the design.
3. Create a company card
Despite the fact that much of today’s branding is done digitally, networking opportunities still exist. Attend a local chamber of commerce meeting or set up a booth at a craft fair in your area. Make sure your business cards are well-designed and consistent with the rest of your marketing activities.
Provide individualised cards to your entire team. You never know when one of your employees will meet a new customer or have the chance to increase brand awareness. They should feel at ease providing their information so that they can refer the individual to company leadership for more information.
4. Mail a letter
With $38.5 billion spent yearly on direct mail, it is one of the most important aspects of advertising in the United States. When you send a postcard or a letter to a customer, you have access to their home. You have the opportunity to describe your own value proposition (UVP).
After you’ve defined your UVP and how it helps customers, you’ll want to reinforce the message with follow-up offers and more branding efforts.
5. Create attractive product packaging
You’ll want to develop beautiful product packaging if you have things on store shelves or mail them directly to clients’ homes. Another strategy to increase visibility is to use the right shipping box. Your logo will be seen by those who deliver and neighbours.
Consider your unique selling proposition (USP) and how you can highlight the advantages of choosing you over competitors. You should also think about the colours that other businesses utilise. How can you make your exhibit stand out among all the other options?
6. Increase your digital marketing efforts.
As a result of the pandemic, more individuals are staying at home and using the internet. According to We Are Social, around 4.66 billion individuals utilise the internet, up 7.2 percent from a year ago. You should be marketing online if you aren’t already.
However, developing a style and voice for your social media and content efforts is equally crucial. Across all channels, the appearance and feel should be consistent. To get people’s attention, look for unique visual effects.
7. Make infographics available.
Complex data can be presented in aesthetically appealing graphs and pictures thanks to graphic designers. Complicated subjects should be broken down and explained in simple terms.
Allow others to share your infographics as long as they credit you properly. Allowing others to share your work broadens your audience and makes your name more easily identifiable. You can also enlist the support of influencers by having them share portions of the graphics on their social media accounts. Make your best customers into brand ambassadors.
Determine the pain issues that your consumers are experiencing before creating an infographic. What are their main challenges, and how can you help them overcome them using your expertise?
8. Make your website more user-friendly.
Request that your graphic designer thoroughly review your website for branding details. They should take the place of any parts that don’t follow your style guide’s guidelines. A makeover is also a great time to add a few new trends to show visitors that your site is up to date.
A competent designer can take a step back and assess the big picture, making adjustments to better fit your brand’s personality. Even minor changes, such as adding a colour overlay to some photographs, can help tie everything together and give you a more branded appearance.
Take Advantage of Opportunities
As your company grows, you’ll have more opportunity to promote your brand. Take advantage of every opportunity that comes your way. Create material in return for a link back to your site if someone requests you to guest blog. Create infographics, do how-to videos, update your design, and be aware of how your organisation seems to the outside world.
With consistent work, brand visibility grows over time. Seek out the same audience and keep exposing them to your name. You’ll get additional clients and word-of-mouth marketing as time goes on.
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