In this article, you will learn about Likert Scale.
With this scale, respondents indicate how much they agree or disagree with statements related to the stimulus items. It’s used to gauge people’s attitudes.
Rensis Likert, the man who created the Likert Scale, was the inspiration behind its moniker. A five-point scale, from “strongly disagree” to “strongly agree,” is commonly used for this type of evaluation. If people are asked to rate how much they agree or disagree with certain stimulus items, we can use a Likert scale to determine their overall attitude toward those items.
Respondents are frequently given questionnaires that ask them to rate a series of statements describing how they feel about various objects. Using the following set of statements as an example, respondents could be asked to rate their shopping experience at Shoppers Stop by assigning a score of 1 for “strongly disagree,” 2 for “disagree,” 3 for “not agree,” 4 for “agree,” and 5 for “strongly agree.”
- High-quality goods are available for purchase at the shop.
- I prefer to shop at a shopper’s stop because it’s convenient for me.
- It has a number of different credit options.
- It’s reasonable in its pricing.
- There’s something appealing about the way that the store’s merchandise is positioned in front of potential customers.
Likert Scale data are typically treated as interval data. It is thus possible to describe, order, and distance the Likert scale as a result. The terms “description” and “order” refer to the specific labels or tags assigned to each scale value. If the differences between the descriptors are known and can be expressed in units, then distance is a good indicator of this.
Each statement is assigned a numerical score ranging from 1 to 5 or -2 to +2 for the purpose of evaluation. For each respondent, a total score can be computed by summing up the results of all the questions. Likert scales are easy to construct and administer, which is one of their advantages.
In comparison to other itemised scaling methods, this one has the most drawbacks in terms of efficiency: it takes an excessive amount of time to complete. Each respondent has to read the entire questionnaire before they can assign a numerical value to any of the statements. Using a Likert scale has its drawbacks, such as the potential for misinterpretation when the responses are negative.